Why and How to Get a Degree in Graphic Design

Are you contemplating going back to school to pursue a degree in graphic design? Whether you're looking to change careers, enhance your skills, or simply fulfill a lifelong dream, earning a degree in graphic design can be a transformative experience. This guide will help you understand why a graphic design degree is worth pursuing and provide practical advice on how to make it happen with the right degree program.

Why Pursue a Degree in Graphic Design?

Growing Demand for Design Skills

The digital age has created an unprecedented demand for graphic designers. According to the U.S. Bureau of Labor Statistics, employment of graphic designers is projected to grow 3% from 2022 to 2032, with around 270,900 total jobs in the field in 2022. Companies across various industries require skilled designers to create compelling visuals for websites, advertisements, and social media.

Diverse Career Opportunities

Graphic design is a versatile field with opportunities in numerous sectors such as marketing, advertising, web design, publishing, and multimedia. As a graphic designer, you can work in-house for a company, join a design agency, or even freelance, offering you the flexibility to choose a work environment that suits your lifestyle.

Creativity Meets Technology

If you have a passion for art and a knack for technology, graphic design is the perfect blend of both. This field allows you to harness your creative skills while using cutting-edge software and tools. The constant evolution of design technology means that there's always something new to learn and experiment with, keeping the profession exciting and dynamic.

Competitive Salaries

Graphic design can be a financially rewarding career. According to the U.S. News Best Jobs Report, the median annual salary for a graphic designer in the U.S. was around $58,000 in 2022. Senior designers, art directors, and creative directors can earn significantly more, making this a viable career path for financial stability and growth.

Steps to Pursue a Graphic Design Degree

Research Degree Programs and Schools

The first step is to research various graphic design programs and schools. Look for institutions that offer accredited programs with strong reputations in the field. Consider factors like location, cost, curriculum, faculty, and available resources such as design labs and software.

Evaluate Your Schedule and Commitments

As an adult, balancing school with work, family, and other commitments can be challenging. Many schools offer flexible options such as part-time enrollment, evening classes, and online programs. Choose a program that aligns with your schedule and allows you to maintain a healthy work-life balance.

Prepare a Strong Application

Most graphic design programs require a portfolio as part of the application process. If you’re starting from scratch as a graphic design student, consider taking a few foundational courses or workshops to build a portfolio. Any kind of visual communication class might be a good place to start. Additionally, highlight any relevant experience, even if it's not directly in design. Skills in marketing, communication, or project management can be valuable assets in the graphic design industry.

Seek Financial Aid and Scholarships

Education can be expensive, but there are numerous financial aid options available for adult learners. Fill out the Free Application for Federal Student Aid (FAFSA) to determine your eligibility for federal grants and loans. Additionally, search for scholarships specifically aimed at non-traditional students or those pursuing graphic design courses.

Build a Support Network

Going back to school can be a daunting experience, but having a support network can make a significant difference. Connect with classmates, join design clubs or professional organizations like AIGA, and seek mentorship from faculty or industry professionals. A strong support system can provide encouragement, advice, and opportunities for networking.

Leverage Online Resources and Tools

There are numerous online resources available to help you succeed in your graphic design studies. Websites like Adobe Creative Cloud offer tutorials and tips on using graphic design software, while platforms like Coursera and Skillshare provide courses on various design topics. Taking advantage of these resources can supplement your education and keep your skills sharp.

Making the Most of Your Graphic Design Degree

Stay Updated with Industry Trends

The design industry is constantly evolving, with new trends and technologies emerging regularly. Stay informed by following design blogs, attending webinars, and participating in industry conferences. Continuous learning will ensure your skills remain relevant and competitive.

Build a Strong Portfolio

Your portfolio is your most important asset as a graphic designer. Continuously update it with your best work, showcasing a variety of projects that highlight your skills and creativity. Consider including case studies that explain your design process and the impact of your work.

Network with Industry Professionals

Networking is crucial in the graphic design field. Attend industry events, join professional organizations, and connect with other designers on platforms like LinkedIn. Building relationships with industry professionals can lead to job opportunities, collaborations, and valuable mentorship.

Seek Internships and Real-World Experience

Gaining real-world experience through internships or freelance projects can significantly enhance your resume and portfolio. Many graphic design programs offer internship opportunities, but you can also seek them independently. Practical experience will help you apply what you've learned in the classroom to real-world situations and make you more attractive to potential employers.

Consider Specializing

Graphic design is a broad field with many specializations such as web design, UX/UI design, branding, and illustration. Consider focusing on a niche that aligns with your interests and strengths. Specializing can set you apart in a competitive job market and open up specific career opportunities.

Level Up with a Graphic Design Degree

Going back to school for a degree in graphic design is a significant investment of time, effort, and money, but the rewards can be substantial. From the growing demand for design skills to the opportunity to combine creativity with technology, a career in graphic design offers numerous benefits. By carefully researching programs, balancing your commitments, and leveraging available resources, you can successfully navigate the journey of becoming a graphic designer. With dedication and passion, you'll be well on your way to a fulfilling and dynamic career in the creative industry.